"Vicki is one of the best freelance writers I have ever worked with. She goes above and beyond on every assignment and has a knack for finding the perfect interview or research to make her articles come alive. One of the best things about Vicki is that she is passionate about writing and it shows in everything she does. Not only that, but she is easy to work with and great at meeting deadlines."
E-Books That Increased Site Engagement by 41%, and sales by 28%.
Click on the PDF icons below to view the e-books.
THE DEETS: E-Books as a Lead-Generation Tool for Colleges
THE COMPANY: Classes and Careers, a portal to help people prepare for a better career by giving them helpful online degree information and connecting them with partner accredited online colleges. (Classesandcareers.com)
PROJECT TYPE: Lead-generation content.
THE PREMISE: Create a series of e-books to help students with earning an online degree.
THE EXPERIENCE: E-books were digitally posted on the Classes and Careers portal, and digitally downloaded by site visitors.
THE RESULT: A 41% increase in site engagement--specifically with e-book downloads--and a 28% increase in online course purchases directly from those who had downloaded the e-books.
MY ROLE IN THE PROJECT:
-- Writing.
--Topic research.
--Subject matter interviews.
--Infographic design and creation.
-- Original product concept.
THE DEETS: An E-Book as a Lead-Generation Tools for a Financial Planner
THE COMPANY: A crypto financial planner .
PROJECT TYPE: Lead-generation content.
THE PREMISE: Create an e-book in the style of the financial planner.
THE EXPERIENCE: E-book was posted on the financial planner's website, and also a link to the book landing page (which I also created) was provided in his emails.
THE RESULT: A 18% increase in new-client inquiries to his firm.
MY ROLE IN THE PROJECT:
-- Writing.
--Topic research.
--Cover layout, design, and graphics.
--Interviews with the client to get a sense of his speaking style and tone, so I could incorproate that into the e-book.
--Research financial magazines, books, websites, and studies--as well as the client's existing content--to write and edit the e-book.
When Instant Appeal debuted, theHouston Business Journal named it "One of the top ten business books to read for anyone in marketing, sales, or a job that requires persuasion."
Breakfast Serial won first place out of 794 submissions in an international novel writing contest.
Click the PDF icon to view the first few chapters of Vicki's book on late life career changes.
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