THE COMPANY: A Chicago upscale retailer.

 

PROJECT TYPE:  Interactive, decision-based video.

 

THE PREMISE: Create a video that would demonstrate an actual smash-and-grab theft, and provide learners with a chance to make split-second decisions during the heist.

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​THE RESULT:  Prior to this video training, store associates felt compelled to try to stop the theives, yell at them, or take videos of the crime--none of which are a good idea. After the training, during yet another smash-and-grab, store associates responded appropriately and gave police the evidence they needed to catch the crooks, which they did.

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OUR ROLE IN THE PROJECT:

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-- Original concept and script

-- Storyboarding

-- Copywriting (Course description)

-- Project management

-- Budget  management​

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Click the PDF to view the script.

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