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Product Explainer Videos

Use the power of video to engage customers and drive sales.

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Are your customers constantly confused by your products? Do their eyes glaze over when you try to explain special features or how to use the product?

 

Don't bore your customers to sleep with dense manuals or technical jargon. Cut through the fog and generate more sales with bite-sized videos that clearly demonstrate how your products work and improve peoples' lives.

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Leadership App Product Promo:

An explanation of features and benefits.

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A simple, intuitive user interface--coupled with technological advances like Artificial Intelligence and content personalization-- not only made this app a contest winner (beating an app  created by Google designers), but also a winner with the company for the business issues it addressed.

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Recruiting App Promo:

A sales explainer video.

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 When a human resources management software and services company needed to promote their new recruiting app, they called us to create an entertaining, yet informative explainer video. The app targeted companies trying to attract tech-savvy Millennials who want to job search completely online. 

Tech Product Explainer

Explaining tech in layman's terms

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Tech isn't always easy to understrand for non-engineers. Yet, many product purchase decision makers are managers with limited tech knowledge. This tech explainer video demonstrates the features and benefits of cloud-based video transcoding in non-tech terms.

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Direct E-mail Pitch Video

A creative way to get attention.

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An online course platform needed a creative way to pitch potential partners, so we made personalized, funny animated videos for each prospect. This partial video shows our playful approach, which generated a 72% response rate.

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Gaming Portal Promo:

Using video explainers to gain subscribers.

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After we created a gaming portal for FDA regulatory compliance, the next step was to promote it to client companies. The portal won a first-place industry award, and our promo video increased subscriptions by 46% in four weeks.

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E-Learning product video:

A sales explainer video for clients.

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 Telling a relatable story engages emotions and increases attention and content retention. That's the approach we took when we created this explainer video promoting a new eLearning product from an HR consulting firm.

Comedic Sales Promo Video:

Using humor to promote a product.

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MedImmune was looking for a way to promote its new clinical gamificaiton portal to Millennial scientists--many of whom worked with lab animals. This 30-second cheeky humorous promo video featuring a comical "mad scientist" captured the attention of the intended audience, and led to an 84% subscription rate to a newly-launched membership portal. 

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