THE COMPANY: A DIY furniture company.

 

PROJECT TYPE:  Consumer How-To video.

 

THE PREMISE:

Create a short, snappy video to explain to customers three simple, yet key, steps to ensure furniture assembly success.

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THE EXPERIENCE: 

Sven, a DIY ninja, shows John a few key tips on how to have greater success assembling his new furniture.

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PRIMARY AUDIENCE:

• DIY customers.

 

MY ROLE IN THE PROJECT:

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-- Ideating the original movie concept from the business objectives presented to me.

-- Crafting an initial storyboard and script.

-- Overseeing the video production and animation.

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