Content: Reimagined
THE COMPANY: A national insurance company. [NOTE: Name of the company in the script has been changed due to NDA contract requirements.]
PROJECT TYPE: Virtual Reality (VR) simulation video.
THE PREMISE:
Viewers play as Justin, a newbie claims adjuster who comes to the insurance field from a short-lived career as a military sniper. (He had an unfortunate but comical unplanned run-in with an unusual adversary that cut short his spy career. You'll learn more about that as the game unfolds.)
Navigate the world of a fire-ravaged home to suss out what's real damage and what's planted to get the payout amount right. To do that, you'll need your spy skills, plus improved communications.
Justin has an eagle eye for things that seem out of place (thanks to his high-magnification optics training from his spy days) and is a master at registering subtle human behaviors that belie spoken connotations.
THE BUSINESS CASE:
The goal of this training video was to reduce the number of fraudulent claims by enhancing claims adjuster observation, research, and critical thinking skills.
METHODS:
This VR experience included:
-
A 360 interactive video.
​
PRIMARY AUDIENCE:
-
New insurance claims adjusters.
-
Seasoned claims adjusters.
​​
​THE RESULT:
Post training, claims adjusters uncovered more than 40 fraudulent or partically fraudulent claims, saving the company more than $1 million in payouts.
​
OUR ROLE IN THE PROJECT:
​
-- Reseraching insurance industry claims procedures.
-- Ideating the original movie concept from learning objectives provided to me.
-- Crafting an initial storyboard interaction flow and active decision points in the story.
-- Writing the screenplay for the 360 VR simulation video.
-- Writing character profiles for each actor in the video.
--Providing director notes in the script.
--Ensuring the final script met learning objectives set by the client.
--Provide UX writing and navigation for the "in headset" experience.
​
​​
​
Click on the PDF to view part of the script.