THE COMPANY: MedImmune (Biotech arm of AstraZeneca)

 

PROJECT TYPE:  High-production immersive and interactive movie in a "choose-your-own-adventure" style.

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THE PREMISE: “De-Stressing Sam Hugo" is an interactive, game-based parody movie of an FDA inspection interview. The chose-your-own-adventure, story-based scenarios help learners prepare for a real FDA inspection interview. A total of 16 path choices on each branch (Sam Hugo and Dustine Duncan) result in 32 total scenarios to explore.

 

THE EXPERIENCE: Players take on the role of either presentation-queasy Clinical Ops Program Manager Sam Hugo, or shrewd FDA investigator Dustine Duncan. The goal of the player is to keep Sam Hugo calm, effectively answer questions, and avoid arousing any suspicion by the investigation. Heart rate, blood pressure and emoticon monitors change to show how the user's decisions impact Sam's stress--and his answers to the investigator's questions.

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THE RESULT:  Improved player comfort level  with inspections, and reduced FDA Form 483 writeups to zero. Two new drug products greenlighted that had been held up from preovius 483s.

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OUR ROLE IN THE PROJECT:

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-- Branding

-- Original concept

-- Script writing

-- Storyboarding

-- Instructional design

-- Instructional development

-- Illustrations

-- JavaScript programming

-- Video Producer

-- Video Director

-- Video editing/post production

-- Sourcing, hiring and managing professional on-camera talent and camera crew

-- Internal marketing

-- Copy writing (Course description)

-- Project management

--Budget oversight and management

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