THE COMPANY: MedImmune (Biotech arm of AstraZeneca)

 

PROJECT TYPE:  Animated video short. 

 

THE PREMISE: Create a Pixar-like animated video with a strong, humorous storyline to simply explain the complex topic of regulatory breaches. This video is designed to be an informational precursor to the “Regulatory CAT-astrophe” interactive game where users get to decide whether clinical trial breaches are reportable or not to the regulatory agencies.

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THE EXPERIENCE:  Viewers are taken on a journey of a clinical trial and the breach reporting process from the vantage point of the clinical trial drug, Bo.

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THE RESULT:  After viewing the video, 97% of students who completed a knowledge check on clinical breaches passed the quiz. Prior to the video, 54% of students were able to correctly identify serious clinical breaches, serious reportable breaches, and serious non-reportable breaches.

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OUR ROLE IN THE PROJECT:

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-- Branding and internal marketing of the video

-- Original concept and script

-- Storyboarding

-- Graphic design concept

-- Animation Director

-- Producer

-- Data analytics and reporting

-- Sourcing and oversight of animation developer

-- Copywriting (Course description)

-- Project management

-- Budget  management

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