Graphic Novel

Security Officer Brandon Morrow's mission is to get FDA Inspector Tom Atom out of the lobby as soon as possible, to prevent the Columbo-like sleuth from nosing around too much—possibly uncovering damaging information. In this interactive graphic novel, Brandon gets conflicting advice from his two security-guard co-workers, and it’s up to you to show Brandon the best way to handle the inspector, without raising any red flags.

THE COMPANY: A biotech company.

PROJECT TYPE: Interactive "Choose-Your-Own-Adventure" Graphic Novel.

THE PREMISE: Newbie security officers were often intimated by unannounced FDA inspections. Because of that, they sometimes allowed the investigators to either sit in the lobby (and overhear potentially incriminating conversations) or walk around campus unattended and observe potential violations). The goal of this exploratory graphic novel course was to help security officers know what to do when an FDA investigator arrived unannounced, and to get the investigator out of the lobby as soon as possible and into a secured area.

THE EXPERIENCE: Branching scenarios result in a different outcome of the story for each choice the user makes.

THE RESULT: Time from FDA investigator log-in at security to getting him or her to a secured area was reduced from an average of 12 minutes to 90 seconds. This course had the highest user participation rate and highest satisfaction ratings of any voluntary course within the company! The graphic novel was so well received f by the Head of Security and his direct reports that the security department requested myriad additional programs created in a similar style.

OUR ROLE IN THE PROJECT:

-- Branding and Internal Marketing of the Graphic Novel

-- Copywriting (course description)

-- Original concept

-- Scriptwriting

-- Storyboarding

-- Graphic design concept and layout

-- UX and UI design and programming

-- Data analytics and reporting

-- Sourcing and oversight of illustrator

-- Project management

-- Budget management

Anchor 1