Content: Reimagined
CONTENT STRATEGY
Although we adhere to best practices and theories in adult learning methodologies, we go further--creating content that aligns with business goals with user needs and habits. To do that, we incorporate design thinking and neuroscience concepts into every piece of content we create.
01
Define the content goal. What business goals do you need to achieve?
02
Conduct persona research. Who is your audience? What are their goals? What problems are they trying to solve?
03
Run a content audit.
04
Choose content format(s). (Podcasts? Videos? Chatbots? Immersive VR stories? AR magazines?)
05
Channel and journey mapping. Identify publishing channels. (LMS? Mobile? Audio? Alexa Skills? YouTube? Spotify? Alexa? Blogs? Metaverse?)
06
Determine language, emotion and tone of content.
07
Create the content.
08
Share, test, and iterate.
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